Brand Associate Manager
Responsible for executing STP strategies to strengthen brand presence and grow brand equity. Ensures product availability and timely distribution based on branch needs. Oversees ATL campaigns with clear and creative messaging, executes BTL initiatives to enhance consumer engagement, and maintains brand documentation in accordance with company standards.
- Minimum 2 years of experience in marketing; prior brand management experience is highly preferred.
- Background in FMCG, with direct exposure to RTD (Ready-To-Drink) products is a strong advantage.
- Strong coordination and communication skills, with the ability to work cross-functionally.
- Implement STP strategies to support brand positioning, portfolio development, and equity growth.
- Monitor product availability and ensure timely distribution based on branch demand.
- Lead Above The Line (ATL) campaigns with clear, creative communication strategies.
- Execute Below The Line (BTL) initiatives to drive consumer engagement and brand awareness.
- Manage and maintain brand documentation in compliance with internal standards.
- Competitive salary
- Health insurance
- Mentorship from experienced leaders
- Internal mobility & job rotation
- Access to learning platforms
- Innovation days
- Team engagement activities
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Responsible for designing and implementing effective digital activation strategies, from planning to post-campaign evaluation. Ensures all digital activities and events align with brand objectives, are budget-efficient, and deliver relevant and engaging content across various digital platforms.
Lead the sales team to expand product distribution in the HORECA sector through the development of effective distribution strategies and sustainable partnerships. Responsible for analyzing market trends, identifying growth opportunities, and ensuring optimal channel performance through a data-driven approach.
