Jakarta, June 3, 2025 – BEJO, the flagship herbal brand of PT Bintang Toedjoe, has been honored with the prestigious “Omni Brand of the Year 2025” title at the Marketeers Omni Brands of the Year Award 2025, held at CGV Grand Indonesia, Jakarta. This recognition marks BEJO’s successful journey in executing an innovative brand transformation that resonates strongly with current market trends.

Through its Bejo’s Brand Transformation Campaign, BEJO delivered a comprehensive marketing and communication strategy, seamlessly combining conventional branding strengths with cutting-edge digital innovation. The brand’s remarkable performance was reflected in its achievement of five award categories at the event:

1.      Best 360 Branding Campaign

2.      Best Hybrid Brand Activation

3.      Best Digital Branded Content Collaboration

4.      Best Content Marketing through Multichannel

5.      Best Digital Marketing to Gen Z

This transformation reflects BEJO’s strong commitment to building closer engagement with consumers—particularly younger generations—through creative, relevant, and technology-driven communication strategies.

With this milestone, BEJO reaffirms its position as a modern herbal brand that thrives in the digital era, continuously delivering positive energy to support the health and active lifestyle of Indonesian society.