JAKARTA – PT Bintang Toedjoe, through its Komix Herbal brand, has received a prestigious award from MIX Marcomm (SWA Media Group) in the Marketing PR: Healthy Generation, Herbal Generation category at the 18th Indonesia PR of The Year 2025.

The Marketing PR program Healthy Generation, Herbal Generation earned the Very Good distinction based on the jury’s assessment. The judging process took place on May 20, 2025, and the official results were announced on July 15, 2025. The award was presented by Mr. Kemal Effendi Gani, Group Chief Editor of SWA, during the awarding ceremony held at the Prof. Dr. Djajusman Auditorium & Performance Hall, LSPR Campus B on August 14, 2025.

The panel of judges for this year’s event included:

·        Adita Irawati, Senior Advisor at the Presidential Communication Office of the Republic of Indonesia, former Spokesperson of the Ministry of Transportation, with nearly 20 years of experience in the telecommunications industry.

·        Dyah Hasto Palupi, PR observer and author of books on communication and marketing. A Gadjah Mada University alumna, she began her career at Matari Advertising, and is now an active partner at Inventure as well as a holder of a Master’s degree in Communication.

·        Dr. Hifni Alifahmi, M.Si., an expert in Corporate Communication, Public Relations, Marketing Communication, and Branding. He is a lecturer in the Master’s Program in Communication at Universitas Indonesia and Usahid, as well as a consultant in PR & Marketing Communications.

The Marketing PR category recognizes communication programs that support marketing objectives, including product and brand awareness, sales, customer engagement, and loyalty.

The judging methodology involved a comprehensive process, including:

·        Active participation through flyer distribution for call for entries.

·        Online research and direct coverage by MIX MarComm journalists.

·        Polling of national media journalists covering business and corporate issues.

From over one hundred PR programs submitted, each entry underwent multiple evaluation stages—category confirmation, expert assessment, in-depth online discussions, and media surveys related to Media Relations, Crisis Management, and Communication Tools (press releases, social media, and websites).

Program performance was also monitored using Ripple10 Digital Listening Tools, measuring news value, engagement index, and advertising value. The consolidated results were then ranked as Excellent, Very Good, or Good.

By achieving the Very Good recognition, PT Bintang Toedjoe, through Komix Herbal, is further motivated to continue innovating and delivering Marketing PR programs that are not only creative but also meaningful for society.