PT Bintang Toedjoe (B7), through the Femmy Brand, enlivened the Pound in Love event which was held on February 17, 2024, at Lotte Grosir Pakansari, Bogor. This event featured pound fit activities, a trending cardio movement among today's women, aligning with the Femmy Brand’s commitment to complement Pound Fit sports. The hope is that B7, through the Femmy Brand, can support programs that are beneficial to Indonesian society, particularly women.