Extra Joss Wins WOW Brand 2026 Award, Reinforcing Commitment to Innovation and Consumer Engagement

Jakarta, April 16, 2026 – Kalbe Consumer Health (KCH), through one of its leading brands, Extra Joss, has once again achieved a notable milestone by receiving an award at the WOW Brand 2026 event. This recognition reflects Extra Joss’s success in building strong connections with consumers while maintaining its relevance in an ever-evolving market landscape.

WOW Brand 2026, which carries the theme “Branding in the Age of AI,” highlights the importance of balancing technological advancement with the human touch in building strong and meaningful brands. Amid rapid technological developments, a brand’s success is not only defined by innovation but also by its ability to understand consumer needs and foster emotional connections.

Extra Joss’s achievement in this award demonstrates the brand’s consistency in delivering products that are relevant to the needs of active consumers, while strengthening its position as a brand that stays close to its audience. Through continuous product innovation and adaptive communication strategies, Extra Joss strives to provide energy and motivation for people in their daily activities.

The WOW Brand award itself is based on consumer recommendations, reflecting trust and loyalty toward the brand. This indicates that Extra Joss is not only widely recognized but also capable of driving strong consumer advocacy.

Through this achievement, Kalbe Consumer Health reaffirms its commitment to continuously delivering relevant innovations while maintaining close relationships with consumers as the foundation of building a sustainable brand.

Moving forward, Kalbe Consumer Health will continue to drive product development and communication strategies that adapt to changing times, while prioritizing values centered on consumer needs and experiences.