Jambi, February 18, 2025 – PT Bintang Toedjoe, through its Komix Herbal brand, successfully held a talk show titled "Generasi Sehat, Generasi Herbal: Saatnya Gen-Z Mengenal Herbal”(Healthy Generation, Herbal Generation : It's Time for Gen-Z to Get to Know Herbal Medicine) at Adiwangsa University Jambi. This event aimed to raise awareness among young people about the importance of health through the use of herbal medicine.

The talk show featured experts from the Indonesian Pharmacists Association (IAI), the Indonesian Food and Drug Authority (BPOM), the National Narcotics Agency (BNN), and Jambi Ekspres. In the opening session, Apt. Noffendri Roestam, S.Si, Chairman of the Central Board of IAI, emphasized the crucial role of pharmacists in educating the public. "Pharmacists have a moral responsibility to enlighten the public to prevent drug misuse," he stated.

Meanwhile, Andry Mahyudi, LOB 2 & Public Relations Group Manager of PT Bintang Toedjoe, explained the company's vision in developing herbal plants, especially red ginger. "Bintang Toedjoe's mission is to make red ginger one of Indonesia's best herbal plants, cultivated optimally within the country," he said.

Red ginger is one of the key herbal ingredients in Komix Herbal, along with lagundi leaves, which are known for their ability to relieve cough. Cough is one of the most common illnesses treated through self-medication.

This hybrid event was streamed live on YouTube and Zoom Meeting. The attendees included high school and vocational school students as well as university students from various institutions in Jambi.

In the first session, Apt. Septa Pratama, S.Farm., M.Sc.T.H., C.Herbs, Chairman of the Indonesian Young Pharmacists Group of IAI in Jambi, explained self-medication using herbal medicine.

The next session was presented by Apt. Veramika Ginting, S.Si, MH, Head of the Balai POM in Jambi, who discussed the registration process, advertisement supervision, certification, and evaluation of herbal products in Indonesia.

Sherly Meidya Ova, M.Psi, Psychologist, Head of the Rehabilitation Team at BNNP of Jambi, delved deeper into the dangers of narcotics and the campaign for Prevention, Eradication, Abuse, and Illicit Circulation of Drugs (P4GN). She also highlighted the dangers of drug abuse. "Narcotics affect almost all organs in the body, but their greatest impact is on brain function. Psychologically, drug abuse often leads to anxiety and other mental disorders," she explained.

As the final speaker, Pirma Satria, M.Pd, Editor-in-Chief of Jambi Ekspres, highlighted the dangers of hoaxes and the importance of being wise in using social media. "Hoaxes are a common enemy that must be fought. The media plays a major role in verifying facts and providing accurate information to the public," he asserted.

This talk show is part of the "Talk Show Goes to School" program, organized by Komix Herbal in 25 cities across Indonesia. The event is expected to increase awareness among young people about the benefits of herbal medicine and the dangers of drugs, while also encouraging a healthy lifestyle and media literacy. Through this initiative, more young people are expected to understand the importance of herbal medicine and the role of the media in delivering accurate information.

Komix Herbal is a natural herbal cough medicine containing red ginger and lagundi leaves. Lagundi leaves (Vitex Negundo) contain active compounds such as flavonoids, alkaloids, and triterpenoids, which have anti-inflammatory, antispasmodic, and expectorant properties. Due to these properties, lagundi leaves have long been used in traditional medicine to relieve coughs.