On Monday, December 16, 2024, PT Bintang Toedjoe through the Extra Joss Brand together with the Indonesian Football Association (PSSI) through PT Garuda Sepak Bola Indonesia (GSI) established a partnership as an “Official Energy Drink” that is ready to support the Indonesian National Team and the development of the football ecosystem in the country, which was held at the annual PSSI Partner Summit 2024 held at the Royal Ballroom Lt. 2, Park Hyatt, Central Jakarta.

PSSI Chairman, Erick Thohir, expressed his gratitude to the partners who have joined. “I appreciate the PSSI Partner Summit event in 2024 there are partners from the private sector involved in PSSI to build Indonesian football. This means that the positive response from the private sector is high. The partners are happy because PSSI is considered capable of managing all PSSI commercial assets in a professional, transparent and accountable manner,” said Erick.

Appreciation and support for more professional soccer management was also conveyed by Fanny Kurniati as President Director of PT Bintang Toedjoe (ExtraJoss). “As the Official Energy Drink of the Indonesian National Team, ExtraJoss continues to invite the public to provide extra enthusiasm and energy to Garuda in order to prove its best ability on the world stage,” she said.

With this partnership, PSSI hopes to strengthen the position of the Indonesian National Team in the international arena and create a more professional and sustainable soccer ecosystem. For Bintang Toedjoe itself, with the signing of this partnership, the hope is that ExtraJoss will get bigger and more global.